BMG and Logan Media Entertainment form labels to focus on “resurgent established artists”.

BMG and Logan Media Entertainment Photo credit: BMG

BMG and Logan Media Entertainment have formed a new label, Tag8 Music, to focus on “resurgent established artists” with albums from Blue, Pixie Lott and Roachford.

BMG has partner with management company Logan Media Entertainment (LME) to create a new record label specializing in a developing market for resurgent established artists. Tag8 Music launches with a range of artists including Blue, Pixie Lott, Roachford, Louise Redknapp and a cast album by The drifter girl Musical with Beverly Knight. Tag8 will be the first new brand identity launched by BMG since its UK debut in 2009.

BMG will be responsible for administration, sales, finance and infrastructure while LME will manage marketing and execution. Artists signed to Tag8 Music retain ownership of their recordings, in accordance with standard BMG practice.

“Our partnership with LME will allow us to open many of the elements of the existing BMG service to established and proven artists to a whole new cohort,” says BMG President of Repertoire & Marketing UK, Alistair Norbury (pictured left). “Nowadays, some labels aren’t interested unless they can be sure of hitting 50,000 album equivalents or more. The Tag8 Music setup will be flexible to deliver at all levels.”

“Established artists are increasingly having multifaceted careers in which the new album is just one element of a bigger picture, in a way that doesn’t necessarily fit the ethos of most hit-oriented frontline labels,” explains LME founder and CEO Craig Logan ( in the picture on the right). “Tag8 Music offers artists access to a global independent label that works closely with the artist and their manager to strengthen their artist brand on multiple fronts.”

Craig Logan began his musical journey in 1988 when he rose to fame as the bassist for British band Bros, selling three million albums and five million singles. In 1999 he teamed up with veteran manager Roger Davies, with whom he has worked with artists such as Tina Turner, Sade, Joe Cocker and Pink.

Sony approached Logan in 2006 to head up the RCA label group, which under his leadership has sold 50 million albums and 50 million singles and won the 2007 Label of the Year award. Today, Logan runs Logan Media Entertainment and represents a range of artists including Anastacia, Dido, Alfie Boe, Imelda May, Beverley Knight, Picture This and many more.

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