Digital Entertainment Asset (DEA) collaborates with television

SINGAPORE, Nov. 16, 2022 (GLOBE NEWSWIRE) — Digital entertainment asset (DEA), a Singapore-based global Web3 entertainment company that operates the PlayMining NFT gaming platform, has announced a business alliance with TV Tokyo Corporation.


TV Tokyo Corporation, operator of TV Tokyo broadcaster, has entered into a business partnership with DEA ​​to develop next-generation NFT/GameFi TV content and Web3 initiatives. TV Tokyo is a major Japanese national television channel specializing in anime, among other things.

“TV Tokyo produces various genres of programs and content such as news, animation, TV series, various shows, sports, etc. We would like to learn the latest digital technology called “Web 3.0” such as NFTs to create content that is more useful and entertaining for everyone,” said Ichiro Ishikawa, President and Deputy Director of TV Tokyo. “We see our partnership with DEA ​​as a first step in this direction and want to use this as a breakthrough to actively open up new business areas.”

Kozo Yamada, co-founder and co-CEO of DEA, began his career at TV Tokyo, where he previously worked as a television producer for 15 years. Yamada is also a Youtube and web media influencer in the Japanese NFT space.

“I am deeply moved by the fact that we have signed a business alliance with TV Tokyo, the company that laid the foundation of my career,” said Yamada. “I am grateful to TV Tokyo and look forward to continuing to work together as we create original Web3 content for mainstream Japanese audiences. We will also provide joint Web3 strategy advice to various companies and develop new IP content that can be distributed globally via Web3.”

Bringing Web3 into the mainstream

DEA’s PlayMining platform features content from some of the hottest names in Japanese anime and video games. The company has its own token, DEAPcoin ($DEP), the first and currently only P2E token to be officially approved by the Japanese Financial Services Authority. The PlayMining platform also offers a catalog of Play-to-Earn (P2E) NFT games, including job tribes, cooking burgers, Menya Dragon Ramenand the lately started graffiti racer, which offers IP monetization opportunities to third-party game studios that work with them. A number of other games and a Metaverse initiative are also in development.

As part of DEA’s agreement with TV Tokyo Corporation, it will collaborate on the creation of educational content that will disseminate accurate information about Web3 developments to the public to encourage greater interest and adoption of Web3 content. Yamada’s extensive experience as a television producer and NFT influencer will help DEA reach the mainstream through TV Tokyo.

“The best way to drive widespread adoption of Web3 is to raise public awareness and create an environment where competing Web3 companies can successfully converge. More competition in the GameFi space is great for business as it would help attract more and more people to play-to-earn games,” said DEA’s other co-founder and co-CEO. Naohito Yoshida. “Our goal is to make DEA the leading Web3 company in the world, and educating the mainstream about Web3 is an important step towards that goal.”

About Digital Entertainment Asset
Digital Entertainment Asset Pte. ltd (DEA) is a Singapore-based Web3 entertainment company with a global GameFi and Metaverse platform called PlayMining, founded in August 2018. DEA is a play-to-earn game developer and also operates the PlayMining gaming platform PlayMining NFT Marketplace, the metaverse project PlayMining Verse, and DEAPcoin, the only P2E token currently issued by the Financial Service Agency of Japan is allowed. The team is led by two Co-CEOs – Naohito “Goro” Yoshida and Kozo Yamada – who together have decades of experience in founding successful startups (with 3 IPOs by Naohito), developing successful video games, producing web TV programs and bring a deep understanding of NFT gaming.

About PlayMining
PlayMining is a Web3 entertainment platform that empowers creators who would otherwise benefit very little in the traditional IP mining industry. The PlayMining platform is a new business model for content creation with an NFT marketplace powered by PlayMining DEAPcoin paired with an NFT game and a Metaverse platform with both internal games and 3rd party projects with their own native ones Tokens that allow creators to capture the value they create. The PlayMining platform has 2.5 million users and a catalog of play-to-earn game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen and Graffiti Racer.

About TV Tokyo Corporation
TV Tokyo Corporation has been in business since 1951 and offers a variety of programming on TV Tokyo. The Company is a subsidiary of broadcast holding company TV Tokyo Holdings Corporation, which in turn is a subsidiary of Nikkei Inc. TV Tokyo is TX Network’s anime-focused flagship channel.

Official Channels
PlayMining website:
PlayMining Discord:
PlayMining Twitter:
PlayMining Facebook:
PlayMining Youtube:
PlayMining LinkedIn:
PlayMining Media:

DEA website:

media contact
[email protected]
[email protected]

A photo accompanying this announcement is available at


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