Google Canada surprises small business owners with $10,000 each at Distillery Winter Village

22 Canadian SMEs are getting a little help from Google this holiday season

TORONTO, November 16, 2022 /CNW/ – Today, Google Canada surprised 22 Canadian small businesses attending the Distillery Winter Village with a gift from $10,000 each to their stand rental fees and other costs during the busy Christmas market. Just in time for Distillery Winter Village opening day, which begins on , the unsuspecting entrepreneurs received the exciting news November 17, 2022.

Google Canada logo (CNW Group/Google Canada)

Google Canada logo (CNW Group/Google Canada)

“Small businesses mean so much to all of us here Canada – they are not only the economic engine of the country, but often the heart and soul of their communities,” he said Natascha Walji, CEO, Google. “It’s no secret that the past few years have been tough for everyone, especially small businesses. We hope this takes some of the stress off businesses during the busy holiday season.”

Known as one of the most magical holiday shopping and dining experiences in the country, the Distillery Winter Village offers Canadian small businesses the opportunity to sell gifts, food and beverages to festival-goers. This year the market is open from November 17, 2022 to December 31, 2022.

“The Distillery Winter Market is a must-visit holiday destination due to the scenic setting and our amazing vendors offering the highest quality produce,” he said Rik Ocvirk, Vice President, Distillery Events. “As someone who works directly with a number of small businesses, I can tell you that every small business has a story and $10,000 this time of year means so much to each and every one of them. We at Distillery offer the magic atmosphere to our buyers, but this year Google really stepped it up and brought the magic feelings to our sellers as well.”

“This endorsement from Google will bring a little relief to the small business vendors in the marketplace as they head into one of their busiest moments of the year,” he says John Kiru, Executive Director, Toronto Association of Business Improvement Areas (TABIA). “This support will allow small businesses to focus on what matters most – selling their products to the more than one million people who visit the Distillery Winter Village each year.”

Google Canada launched “A Little Help from Google” at the Distillery Winter Village as part of its larger nationwide initiative to help small businesses reach holiday shoppers. Other programs this holiday season include:

  • Google’s holiday center, which includes free tools, resources, and recommendations for small businesses to capture vacation demand. The Hub teaches businesses how to stand out on Google Search and Maps with a free business profile and how to view their live business inventory Pointedand how to promote products on Google free product lists. The Holiday Hub is available in English and French.

  • Digital Main Street’s ShopHERE powered by Google program, which helps small businesses set up an e-commerce website for free and offers advice to small businesses looking to digitize their offerings to sell online. To date, over 40,000 Canadian companies have enrolled in the program.

To purchase tickets to The Distillery Winter Village, learn about event hours and visit for more information.

Be sure to follow our journey! @GoogleCanada, #ALLittleHelpFromGoogle, @distilleryTO, #DistilleryWinterVillage

About Google Canada
Google’s mission is to organize the world’s information and make it universally accessible and useful. As a global technology leader, Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google Canada has offices in Waterloo, Toronto, Montrealand Ottawa with employees working in engineering, AI research, sales and marketing teams.

Today, Google Canada surprised 22 small businesses at the Distillery Winter Village with $10,000 each to cover their booth fees and other expenses.  (CNW Group/Google Canada)

Today, Google Canada surprised 22 small businesses at the Distillery Winter Village with $10,000 each to cover their booth fees and other expenses. (CNW Group/Google Canada)

SOURCE Google Canada



View original content to download multimedia:


Leave a Reply

Your email address will not be published. Required fields are marked *