Gyeongsangbuk-do Province Accelerates Its Global Promotion Through Busking Entertainment With Arirang TV

Seoul, South Korea, November 23, 2022 /PRNewswire/ — Gyeongsangbuk-do Province and Arirang TV have collaborated to produce “Busqueen,” a tourism promotion entertainment program for Gyeongsangbuk-do Province featuring international celebrities. This year’s season of Busqueen is a sequel (Season 2) to Busqueen that first aired in 2021, and the season begins in Pohang, a city that has been used as a filming location for K-Dramas such as When the Camelia Blooms and Hometown Cha- Cha-Cha’ and a tour of the province including the remote islands of Ulleungdo and Dokdo as the program showcases the various aspects of Gyeongsangbuk-do Province.

Gyeongsangbuk-do Province Accelerates Global Promotion of Busking Entertainment with Arirang TV (PRNewsphoto/Arirang TV)

Gyeongsangbuk-do Province Accelerates Global Promotion of Busking Entertainment with Arirang TV (PRNewsphoto/Arirang TV)

Season 2 will feature beauties from four different countries embarking on a spontaneous and fun journey as a busker. The cast features Jyunki, who returns from Season 1 and is a famous singer China (Wanghong) of K-POP background, NC.A, a Korean singer known for her OST in Reply 1988, Nalu, a Hallyu YouTuber with 1.37 million subscribers, and Bestie, a popular YouTuber Thailand.




A singer with a cute appearance and an outstanding tone, skilled enough to appear in the final rounds of “King of Mask Singer”. She is pursuing her music career in a fun and exciting dance genre and ballad genre that requires higher singing skills.

She was recognized for her ability to pierce the hearts of her audience an OST for Reply 1988 and the singing of , and in the King of achieve masked singers.


Her channel has 1.37 million subscribers and she is a mega YouTuber from Peru who produces content related to Hallyu in South America and life in Korea. She is very interested in Korean beauty and fashion, and has also produced various content about Korean lifestyle and culture. As a hallyu YouTuber, her channel has the highest number of South American subscribers among all YouTube channels in Korea.


An influencer who has years of experience as a K-POP girl group member and singer in Korea and is now a “Wanghong” who is fluent in Korean and knows Korean lifestyle and culture better than anyone in the cast. We have 600,000 followers on Weibo and 100,000 subscribers on various social media platforms including YouTube and Instagram.


A beauty and YouTuber with 200,000 followers on Instagram and YouTube from Thailand. She travels back and forth between Korea and Thailand while producing Thai-language content on Korean lifestyle, culture and beauty.

The background of this season will be Gyeongsangbuk-do Province, which is the origin of traditional Korean culture with traces of Confucianism, Buddhism and Christianity and is home to beautiful nature with rich mountains and sea. Season 1 focused on the traditional culture in Gyeongju and Andong, but Season 2 focuses more on nature with the sea and islands. And it is noteworthy that the program will include Ullengdo and Dokdo islands, which are quite remote places that foreigners in Korea cannot easily reach.

There will be quizzes and challenges throughout the program, and the program will encourage viewers to guess the answers while participating in the challenges themselves. It’s also fun to learn new information through Ullengdo and Dokdo Island quizzes, which come from questions and answers that even the locals don’t know and which can even be confusing for foreigners. And every now and then, the beautiful harmonious singing of the Korean and foreign cast members will touch you as the program lives up to its title “Busqueen”.

Listening to the performers singing, Ullengdo Island will almost feel like a scene in a movie in the background of the street music, allowing foreign viewers to discover a new aspect of Gyeongsangbuk-do Province that they haven’t seen before as tourists . It also leverages a virtual studio for two singers to sing against a backdrop of Dokdo Island, and this showcase leverages the Metaverse to allow anyone around the world to visit Dokdo Island virtually.

Busqueen has already aired worldwide on Arirang TV World Channel, and you can also watch previously aired episodes on Arirang TV’s official YouTube channel (

Also, the ending scene for the finale of the world sensation “Squid Game,” in which actor Jung-jae Lee, this year’s winner of the Primetime Emmy Award for Outstanding Lead Actor in a Drama Series, turns around just before boarding a plane, was filmed in Pohang in of Gyeongsangbuk-do Province. Not long after this scene was filmed, Ullengdo Island was enjoying its squid catching prime for the past two years, the first time the island has recorded so many catches in 10 years. As a program that combines street music, tourism and entertainment with global one-person media influencers and a K-POP singer in a region currently riding the tide of positive energy, this program is expected to significantly enhance global recognition of Gyeongsangbuk-do Province and increase the number of foreign tourists visiting Gyeongsangbuk-do Province.



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