Introducing Insider 100 people transforming businesses

It’s Wednesday, dear ones. This is Matt Weinberger stepping in for Jordan Erb once again. This might be a contrary position, but Wednesday is my favorite day of the week — it’s when new comics come out (well, DC started publishing them on Tuesdays in the last few years, but still).

It’s my pleasure to bring you the Insider’s List of 100 People Transforming Business in 2022 – our annual celebration of those who are going against trends and conventions across industries. This year’s list includes some of the biggest movers and shakers in the tech industry, including Alexis Barreyat, CEO of BeReal, Mary Ellen Coe, YouTube’s Chief Business Officer, and Jessica Gonzalez, the union’s chief organizer. Check out the full list here.

Slightly more ominously, Amazon has begun layoffs that could affect as many as 10,000 employees, Insider’s Katherine Long reports. These cuts are said to be focused on the company’s appliance, retail and human resources divisions.

There’s a lot to talk about, so let’s dive in.

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100 people change the business

Insider’s annual list of the 100 People Transforming Business.


1. 100 people transform businesses. Each year, Insider profiles the 100 people who have made the biggest dent in business. While the list goes well beyond the realm of technology, several top industry personalities have made it onto this year’s list.

  • Winners included the CEO of BeReal, the Chief Business Officer of YouTube, and even Jessica Gonzalez, the organizer of the tech workplace.
  • In a difficult year in which economic conditions deteriorated across the board, these leaders stood out as representatives of broader trends sweeping the world of technology.
  • Insider’s Katie Malone writes that this year’s crop of Transformers in emerging tech reflects a growing trend to prioritize transparency and productivity when it comes to everything from remote work to personal fitness.

Read the full list of Transformers here.

In other news:

Amazon CEO Andy Jassy moves his hands up on stage at a conference.

Amazon CEO Andy Jassy

Reuters/Mike Blake

2. Layoffs hit Amazon. The sweeping layoffs at the online retail giant, which were first reported earlier this week, finally began in earnest on Tuesday. Up to 10,000 jobs could be cut in what could prove to be Amazon’s biggest layoff yet. More on Amazon:

3. Twitter insiders fear a crash is imminent. Under Elon Musk, Twitter’s user base has grown and the number of employees has plummeted. People close to the company, Insider’s Kali Hays and Lara O’Reilly, say they fear the service will go badly sooner rather than later. Read more about their concerns. Oh, and Twitter staffers are calling Musk by a new nickname, Elmo.

4. Microsoft is committed to holding senior executives accountable. Earlier this year, Insider’s Ashley Stewart reported that Microsoft had a history of turning a blind eye to allegations of misconduct against senior executives seen as critical to the mission. On Tuesday, Microsoft pledged to hold its top executives more accountable.

5. Recurrent Ventures meets turbulence. Insider’s Steven Perlberg writes that Recurrent Ventures, which raised $300 million last year, is going through tough times. The owner of media brands including Popular Science and The Drive is disorganized and struggling to sell ads, insiders say. Read more here.

6. Wall Street targets Alphabet. TCI, a major investor in Google’s parent company Alphabet, on Tuesday sent a letter urging Alphabet CEO Sundar Pichai to cut costs. In particular, they worry that Alphabet has too many employees who are paid too much and that the company is burning too much money on so-called moonshots.

7. Google employees are concerned they may face layoffs next. Parent company Alphabet is one of the few big tech companies that hasn’t made any layoffs this year, but employees worry Google may use more aggressive performance reviews to quietly slash headcount.

8. Lucid tries to undercut Tesla. Lucid Motors, an electric vehicle startup, wants to undercut the Tesla Model S with its new Air Pure and get it on the road before the end of the year. It has a slightly longer range than the Model S — and is $12,000 cheaper at $92,900.

Taylor Swift vmas 2022

Taylor Swift is attending the 2022 VMAs.

Dia Dipasupil/Getty Images

Bits and pieces:

9. Taylor takes her toll on Ticketmaster. On Tuesday, Swifties across the country were dismayed to learn that Ticketmaster was struggling to keep up with demand for tickets to Taylor Swift’s upcoming “Eras” tour. Needless to say, people are not happy.

10. Black Friday is here for gamers. As a die-hard deal hunter, I love the Black Friday shopping season. And if you know where to look, there are already deals to be found. Here’s the insider’s rundown of the best Black Friday gaming deals available right now.

What we see today:

  • Chip giant Nvidia and networking giant Cisco both report gains after Wednesday’s closing bell.

Stay up to date with the latest tech news throughout the day by watching The Refresh from Insider, a dynamic audio brief from the Insider newsroom. Listen.

Curated by Matt Weinberger in San Francisco. (Feedback or tips? Email [email protected] or tweet @gamoid.) Edited by Hallam Bullock (tweet @hallam_bullock) in London.


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