Media and entertainment sector: artificial intelligence applications


There is a change of footing in the media and entertainment industry and we have artificial intelligence (AI) to thank for that. Global industry is harnessing the power of AI to make visual content more interactive and engaging. It helps audiences personalize content reach while enhancing viewing experience that is more interesting and entertaining. On the other hand, the entertainment industry needs innovative technologies to make the viewing experience more enjoyable and user-friendly.


Do not believe me? Here are some stats to convince you: The AI ​​market is expected to grow to $312.47 billion by 2027. Suffice it to say, this potential has attracted companies from a wide range of industries to technology, including media and entertainment. Why? Well, artificial intelligence can initially help media and entertainment companies sift through fake news, automate tasks, manage budgets, and more.

To further clarify the point, here is a list of some of the most important applications of artificial intelligence in the media and entertainment industry:

  1. Chatbots: Customer service is just as important in the digital world as it is in the physical world. But ensuring high quality was a bit of a sore point until the concept of virtual assistants or chatbots came along. Now, more and more streaming services, OTT platforms, etc. are adopting chatbots for their services. Chatbots powered by artificial intelligence can not only address a variety of customer issues, but also collect important information like preferences, basic questions, etc., which can help companies to adjust their business models, strategies, etc.
  2. Personalization: The New Age consumer is very picky and demanding, which in turn has led to personalization becoming a top priority for companies that create and/or deliver content. How else do you think platforms like Netflix, Prime Video, etc. have managed to be so successful? They are assisted by artificial intelligence and machine learning algorithms to develop an in-depth understanding of critical factors such as user behavior, demographics, etc. These insights are then used to provide content recommendations tailored to individual users; unique preferences.
  3. Metadata Tagging: There’s no denying that the digital realm is teeming with content, but if all that content stayed uncategorized, users would never be able to find what they’re looking for. To this end, AI video intelligence solutions for video annotation and frame-by-frame content analysis help to identify objects and relevant tags. This in turn ensures that all content created is available and accessible online.
  4. Online Advertising: Online advertising is a critical part of the media and entertainment ecosystem that relies heavily on promotions, branding, and other concepts. In this context, artificial intelligence can help media and entertainment companies improve their online ads with greater precision and productivity through better targeting. Take Google AdSense for example; It uses artificial intelligence-driven detection to analyze user browsing history and patterns, among other things, to help companies target their ads to the right audiences.

As you can see, artificial intelligence offers a wealth of potential for the media and entertainment industry. While the above discussion lists some examples, these are by no means the only possible applications of this advanced technology in this sector. Rest assured that besides personalizing content, better online ads, etc., artificial intelligence can also help companies improve their customers’ experiences with their platform or services, automate subtitling for their content, and much more. What are you waiting for? Start by finding a trusted entertainment software development company that will help you embrace AI and take your business to the next level.


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