The winners of the 2022 Clio Entertainment Awards, which recognize creative excellence in the marketing of film, television, home entertainment, gaming and live entertainment, were announced tonight at a ceremony hosted by actor Anthony Anderson. Live from the stage at the Dolby Theater in Hollywood, Netflix was named Network of the Year, Microsoft Studios/Xbox was named Game Publisher of the Year, Walt Disney Studios took home Studio of the Year and Trailer Park Group took home the honors for the agency contrary to the year.
The event also announced the recipients of the 2022 Grand Clio Entertainment Awards. The statues, which will be awarded to works that qualify as “head and shoulders” above all other submissions in a given medium, were awarded to 24 winners, including:
Games: Audio/Visual – “Play Has No Limits feat. Kenshi Yonezu’ from SIX Inc. for Sony Interactive Entertainment/PlayStation
Games: Experience/Events – “The Real Air Drop” by AKQA for Free Fire
Games: Innovation – “The Cost of Bullying” by Cheil PengTai Beijing for Samsung
Games: Partnership and Collaboration Campaign – Therapeutic Play by McCann London for Xbox
Games: Public Relations – “The Cost of Bullying” by Cheil PengTai Beijing for Samsung
Home Entertainment: Integrated Campaign – “Fashionably Early” by Ammo Creative for Cruella
Home Entertainment: Packaging – “American Psycho – Deluxe Steelbook” by Lionsgate
Live Entertainment: Out of Home – “Turning Times Square into A 360° Imax Theatre” by AKA NYC for Harry Potter and the Cursed Child
Television/Series: Brand and Program Identity – “The Lord of the Rings: The Rings of Power – Logo” by Prime Video
TV/Series: Experimental/Events – “The Copenhagen Bench” by TV 2 Denmark
TV/Series: Innovation – “Netflix Stranger Things Global Rift Takeover” by Netflix
TV/Series: Integrated Campaign – “Stranger Things 4” by Netflix for Stranger Things 4
TV/Series: Key Art – “Severance Key Art” by Apple TV+
TV/Series: Original Content – “Pibby April Fools” by Adult Swim
Television/Series: Out of Home – “The Copenhagen Bench” by TV 2 Denmark
Television/Series: Public Relations – “The Copenhagen Bench” by TV 2 Denmark
TV/Series: Social Media – “Rick and Morty Global Premiere in Space” by Adult Swim
TV/Series: Special Shoot Spot/Commercial – “X Factor” by TV 2 Denmark
TV/Series: Teaser – “Ozark S4 Reverse Recap” by Netflix Creative Studio for Netflix
TV/Series: Trailer – “Who Am I” by Wild Card for Mike
Cinema/Film: Innovation – “Staraoke” by Prime Video
Theater/Film: Key Art – ‘Spencer Key Art Poster’ by Empire Design for Spencer, Neon
Cinema/Film: Out of Home – “Staraoke” by Prime Video
Cinema/Film: Public Relations – “Staraoke” by Prime Video
“Bold ambition was a big theme among this year’s winners – whether it’s through stunning design or a reinterpretation of iconic spaces (and outdoor spaces), it often takes a leap of faith to grab an audience’s attention these days,” said Ashley Falls, Managing Director of Clio Entertainment. “The creative teams that received this year’s statues have proven once again that when they have the means and opportunity to create the right idea, there are no limits.”
Clios were also presented to winners of special awards in recognition of their contributions to advancing the industry and shaping our popular culture. Barbara Glazer received the 2022 Clio Entertainment Lifetime Achievement Award to celebrate her successful career creating trailers and creative campaigns for iconic films such as Platoon, The Lord of the Rings trilogy, The Sixth Sense and Specifically, Love includes the Pirates of the Caribbean trilogy, Kill Bill, and more. Glazer now devotes much of her time to community service for A PLACE CALLED HOME, an organization whose mission is to empower and improve the lives of at-risk youth. Additionally, Film2Future received the 2022 Clio Entertainment Impact Award, presented by The Walt Disney Studios and MOCEAN, for its efforts to change the face of Hollywood by providing underserved LA teens with access to film production programs and professional-level employment opportunities.
TaMeia Murphy, Prime Video’s Creative Marketing Associate Manager of Global Brand, and Sarah Hamilton, Prime Video’s Head of Global Brand Strategy and Creative, took the stage to present the 2022 Clio Entertainment and Prime Video Emerging Creative Awards to Juliana Martínez, Estefania Castro , Alejandro Orjuela and Nicolás Castañeda, a creative team from Colombia. The foursome were hailed for their idea of a Prime Video holiday campaign that allows viewers to use AI technology to create their own happy ending. In addition to their statue, the winners will serve as volunteer creative directors working with the Prime Video brand and creative team to further develop the idea.
Official Sponsors of the 2022 Clio Entertainment Awards include: Prime Video, Meta, The Walt Disney Studios, Snap Inc., Tiny Hero, Trailer Park, MOCEAN and Columbia Care. Supporting Sponsors include AV Squad, BOND, Creative Advertising, Definition 6, Drissi Advertising and Open Road LA.
The full list of Grand, Gold, Silver and Bronze Clio Entertainment award winners can be found here.