Nimo TV launches world-class football game themed programs to further explore the entire entertainment genre

Nimo TV expands live streaming presence in South East Asia and MENA regions

Guangzhou, China, November 23, 2022 /PRNewswire/ — To share the excitement of the soccer tournament with fans, Nimo TV, Huya’s international business, is launching several new interactive events during the time of the exciting world-class soccer game event being hosted in Qatarwhich include Football Night, Football Girl Competition and Football Game Interactive Competition with a focus on timely game updates, pre-game predictions and audience interactions.

The launch of the themed programming, including the above activities, is seen as a new growth path for Nimo TV and is intended to give a “leap in the arm” to the leading live streaming platform. In addition to expanding its presence in the game live streaming market, Nimo TV also plans to diversify its platform content, which focuses more on pan-entertainment, and accelerate its growth South East Asia and the MENA regions, aiming to provide consumers with more immersive and localized interactive experiences.

Nimo TV launches world-class football game events

Nimo TV has launched several new entertainment programs and football match competitions to ignite fans’ passion, including soccer night, where popular broadcasters are invited to discuss hot topics about the Qatar Online event, take football knowledge quizzes and make your predictions on match results. The program is broadcast Vietnam every Friday Indonesia every Wednesday and the MENA region daily.

Regarding the Soccer Girls Competition Program, broadcasters will compete for the title of “Football Girl” on the platform. And apart from that, in Vietnam, the competition is also open to the public, with participants vying for the title of “Football Girl” through a combination of a talent contest and fan voting. The winning Football Girl has the opportunity to become a signed presenter on Nimo TV.

In which “battle of couples“Event, Nimo TV’s top game streamers connect with entertainment streamers during the soccer competition and cheer on the teams they support. In addition, the platform organizes a soccer e-sports event Indonesiawhere professional eSports professionals interact with football fans and share their experiences and opinions on eSports.

While participating in the discussions and quizzes, fans can send gifts with soccer trophy themed special effects. You can also post and discuss about it Qatar Event, interact with other fans and win prizes in the Nimo TV community.

Deeply rooted in emerging markets, Nimo TV continues to expand into the pan-entertainment genre

It can be seen that in addition to the live streaming content for games, Nimo TV has recently expanded the content genre on the platform to include pan-entertainment. Meanwhile, after Huya announced its financial results for the third quarter of 2022, Huya’s management said on the conference call that Huya strategically adjusted its international business from April to allocate resources to key areas. Li MengHuya’s senior vice president said, “We will continue to advance our international business and allocate beneficial resources Vietnam, Indonesia and the MENA markets. In addition to live streaming content for games, we will also provide users with more pan-entertainment content.”

A recent report by mobile intelligence firm Sensor Tower* shows that revenue from global mobile live streaming apps has seen impressive growth since 2020, with compound annual growth rates of 92.2% or as much as 10% 2 billion dollars in 2021. For the first half of 2022 Saudi Arabia and Turkey in which middle East Region ranked third and fourth respectively in terms of global live streaming app revenue. In the same period, it was three in terms of global installs of live streaming apps South East Asia countries incl Indonesia, Philippines and Vietnam are among the top 10 countries in the world for live streaming app downloads.

It is widely believed that the rapid growth of the pan-entertainment market in MENA and South East Asia is driven by the rapid growth of the digital sector, improving network infrastructure, increasing smartphone adoption, a growing user base and higher willingness-to-pay in the regions.

Faced with new pan-entertainment opportunities, Nimo TV has embraced market trends by adjusting its business focus. Let’s take the important Vietnamese market as an example: instead of just developing game live streaming content, the core operation of the platform in the country has shifted to the twin-engine development of game live streaming and pan-entertainment content, which means, increase the content share of live streaming entertainment and leisure categories including sports, board games, karaoke, anime and travel challenges, etc.

amie lambHead of Nimo TV Vietnam, said: “We look forward to more outstanding content creators joining the Nimo TV family, each contributing to the platform in their own unique way, bringing local brands to online and offline from time to time – organize events. In addition, we plan to enhance our intersectoral interactions to promote cultural exchange and economic development.”

in the Indonesia, Nimo TV invites multi-talented live streaming hosts for categories of live shows and chess and board games. The platform’s offerings in the country include outdoor live streaming, social networking, just chatting and voice room, among others. Besides improving the user experience, Nimo TV also aims to become it of Indonesia leading pan-entertainment live streaming brand.

In the MENA market with high user engagement, the platform has focused on Arabic-based content of Arabic culture. And building on the Arabic content, Nimo TV plans to create an ecosystem focused on the Gulf States to promote Arabic culture on its platform.

Going forward, Nimo TV will continue to study user preferences and promote more localized activities to provide users with more diverse experiences. For content creators, Nimo TV will introduce more incentive policies, inspiring them to unlock potential and provide even more compelling content. With these efforts, Nimo TV intends to become a leading live streaming platform with extensive coverage of entertainment and gaming content.

For more information on the Sensor Tower report mentioned above, please visit

About NimoTV

Nimo TV is a leading global live streaming platform powered by HUYA Inc., enabling millions of users around the world to broadcast gaming and pan-entertainment content. Nimo TV is also a community of gamers, gamers, streamers, and fans that stimulate conversation, encourage interactive activity, and foster healthy and positive connections.



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