The development of mobile-based VR will usher in a new era for location-based entertainment (LBE). HTC VIVE and The Park Playground have partnered to bring mobile VR experiences to the public. To date, 75,000 users have been able to test the capabilities of the HTC VIVE Focus 3 headset at various The Park Playground venues across Europe.
The journey to innovation for location-based entertainment
After a nine-month testing period that allowed both parties to refine their product offerings, HTC VIVE and The Park Playground now give users the opportunity to enjoy a new level of freedom and immersion in VR environments.
Unlike traditional VR gear that uses cables and bulky devices, the HTC VIVE Focus 3 is able to offer gamers a fully wireless VR experience. Without having to carry the hardware as backpacks, users now have more freedom of movement. The VR content is streamed directly to the mobile device, allowing users to enjoy fully immersive and unrestricted VR experiences.
“The Park Playground has been an interesting partner for us since our first collaboration in 2018 because it attracts people of all ages with its exclusive VR adventures, not just gamers and tech enthusiasts,” said Fabian Nappenbach, Director of Product Marketing at HTC VIVE EMEA, in a press release shared with ARPost. “The partnership has also had a positive impact on our VR product development. Our research and development teams work closely together. . . Your input helps enormously to advance the technology and also our LBE software.”
The HTC VIVE Focus 3 headset not only offers a hassle-free gaming experience, but also stunning 5K graphics and a wide 120-degree field of view. In addition, it has a refresh rate of 90 Hz. The headset is also designed to provide users with comfort. It has an ergonomic design, replaceable batteries and an easy-to-clean magnetic face seal.
Through the HTC VIVE VR headset and The Park Playground, users can unlock unique yet accessible VR experiences that push the boundaries of the digital and physical worlds. In addition, players of all ages can enjoy a range of co-op and competitive games in the same space.
Taking into account the requirements of today’s site-specific experiences
The location-based entertainment market is forecast to grow at a CAGR of 34.4% from 2021 to 2028. This significant expansion is partly due to the growing demand for immersive content. Additionally, XR technologies are seen as key players to take location-based experiences to the next level.
See also: Holoride aims to pioneer a new breed of location-based extended reality experiences
Location-based entertainment has the potential to change the way users approach not only social but also emotional experiences. However, customer needs and expectations in this industry are constantly evolving. With the HTC VIVE Focus 3 headset and the company’s partnership with The Park Playground, more users can now access this technology. For example, up to eight players per play area can access this new VR experience. The technology will also be distributed to over 10 The Park Playground locations.
In addition, it allows users to make their own choices during the game, giving them the opportunity to have unique and unforgettable experiences.