ShopBIPOC launches a free online marketplace featuring BIPOC small business owners

Created through a collaborative effort of twelve community organizations, including Energize Colorado

DENVER, November 17, 2022 /PRNewswire/ — ShopBIPOC has launched a new online marketplace featuring BIPOC-owned small businesses Colorado. (BIPOC is an acronym for Black, Indigenous, and People of Color).

The creation of ShopBIPOC was in response to calls from individuals, companies and institutions wanting to support BIPOC-owned businesses and lacking access to a centralized marketplace. Twelve community organizations have come together to create the ShopBIPOC platform – an online marketplace where conscientious consumers can shop Colorado’s BIPOC owned companies.

For the first time, Colorado Consumers have a new way to invest their dollars in companies owned by BIPOC entrepreneurs in one easy-to-access and easy-to-access shopping platform. During this holiday season, Americans are expected to spend an average amount of time $932 on gifts, up from an average of $837 last year (Gallup, October 2022). According to the US SBA, Hispanic entrepreneurs make up 11.1 percent of business owners Colorado, and BIPOC entrepreneurs make up 7.4 percent. ShopBIPOC is where Colorado Shoppers can shop from nearly 200 local BIPOC-owned businesses.

“People have a real appetite to shop from local small businesses right now, but they can be hard to identify and find,” he said Yessica Holguin, Executive Director of the Center for Community Wealth Building, one of ShopBIPOC’s twelve founding organizations. “We care about closing the racial wealth gap and promoting entrepreneurs of color. We created ShopBIPOC to connect local BIPOC-owned small businesses to a broader market.”

This platform also supports these entrepreneurs to build and strengthen their digital presence and connect with new consumers who may have never had access to them.

restaurateur Edwin Sandoval of Xatrucho Concepts shared, “ShopBIPOC has been a valuable resource for Xatrucho in many ways, primarily because it has helped us reach out and connect with government agencies and organizations looking to diversify their purchasing.”

ShopBIPOC is free for business owners to list their businesses and accessible for consumers to shop and explore.

Visit to learn more and shop!

About ShopBIPOC

Through a joint effort by twelve clubs Led by the Center for Community Wealth Building, ShopBIPOC was launched in Fall 2022 to connect consumers with BIPOC-owned businesses through an online marketplace.

Yessica Holguin
Executive Director, Center for Community Wealth Building
[email protected]

SOURCE Powering Colorado


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