Paramount’s chilling thriller Smile hit a terrific box office milestone, surpassing $200 million worldwide.
After six weeks on the big screen, the film has grossed $99.1 million domestically and $103.8 million internationally for a worldwide total of $202.9 million. It’s an outstanding result given that “Smile” only cost $17 million to produce.
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“The spectacular worldwide performance of ‘Smile’ shows what is really possible when you deliver a brilliantly tacky marketing campaign alongside a masterfully crafted high-concept horror film,” said Brian Robbins, President and CEO of Paramount Pictures. “Thank you to all of our creative partners, director Parker Finn, the amazing cast and our world-class production, marketing and distribution teams for creating an entertainment experience together that movie-loving viewers can only find in theaters!”
Ticket sales for “Smile” are particularly impressive because the film was never originally intended to be released in theaters. The film, starring Sosie Bacon (Kevin Bacon and Kyra Sedgwick’s daughter) as a therapist who is stricken with hallucinations after witnessing a patient die, was commissioned for Paramount+. But when the film was widely accepted in test screenings, the studio was emboldened to abandon streaming in favor of a full theatrical release.
The “brilliantly tacky marketing campaign” Robbins is referring to involves the studio’s smart move of hiring actors to sit behind home plate at televised Major League Baseball games while flashing a creepy, unsettling grin, which is what online went viral before the film premiered in theaters.
Smile continues a blockbuster hit series for Paramount, which hit 2022 with Top Gun: Maverick, The Lost City, Scream and Sonic the Hedgehog 2.
Elsewhere at the international box office over the weekend, Black Adam added $25.4 million, taking overseas ticket sales to $182.3 million. To date, the Warner Bros. comic book adventure has surpassed $300 million worldwide. It’s a decent sum in pandemic times, but it needs to keep playing on the big screen to justify its $195 million production budget.
“Ticket to Paradise,” a romantic comedy starring Julia Roberts and George Clooney, surpassed $90 million at the international box office. Over the weekend, the Universal Pictures film opened in fifth place in Japan with $500,000 and outperformed recent rom-coms like Last Christmas and Crazy Rich Asians in the country. “Ticket to Paradise” has become a worldwide hit with 137 million US dollars and counting.
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