This initiative is mobilizing resources in partnership with the National Association for the Advancement of Colored People (NAACP), America’s largest and preeminent civil rights organization, and Hello Alice, the free platform that helps over a million small businesses start and grow $5,000 to help residents strengthen their communities locally.
Shireen Santosham, executive director of the Nextdoor Kind Foundation stated:
We believe that good ideas start at the bottom. People know their own neighborhoods better than anyone and with a little help are well positioned to be a force for positive change in communities.
This foundation was established with a mission to fund micro grants for individuals, nonprofits, and small businesses to help them meet challenges and get organized in their own neighborhoods and communities. This foundation is supported by donations from Sarah Friar, CEO of Nextdoor; Nextdoor founders Nirav Tolia, Sarah Leary and Prakash Janakiraman; and Nextdoor investor and board member Bill Gurley.
Highlighting the difficulties entrepreneurs of color face compared to other entrepreneurs when trying to raise capital, the Nextdoor Kind Foundation seeks to help local leaders continue to thrive and through their small businesses, which serve as the backbone of these communities are considered to create values.
“We are proud to partner with NAACP and Hello Alice as they both believe that community change begins. We hope these micro-grant grants will ignite a spark in recipients to spur change in their neighborhoods and inspire similar efforts in communities around the world—ultimately leading to a growing movement of kindness,” added Santosham.
The NAACP is proud to partner with the Nextdoor Kind Foundation and Hello Alice to provide grants to small Black-owned businesses. Far too often, black entrepreneurs are overlooked in the distribution of loans and grants, and in turn suffer a deficit as they work to grow their businesses and enrich their communities. This partnership will work to break down those barriers and create opportunities for business owners who would otherwise face immense difficulties when it comes to sponsoring their businesses,” said Derrick Johnson, CEO and President of the NAACP.
For her part, Elizabeth Gore, Co-Founder and President of Hello Alice, noted, “These small businesses have tremendous potential to contribute to their communities and boost the broader economy, given the resources to scale successfully. We are excited to partner with the Nextdoor Kind Foundation to provide capital and meaningful resources to those who need it most.”
From November 14 through December 16, eligible small businesses can apply for their grant through the Keep It Local Business Fund. Recipients receive resources and tools to grow their business, including free advertising on the Nextdoor platform and access to personalized training.
More information on the Keep It Local corporate fund can be found here.